This page explains how affiliate relationships work on Pawliqa, in line with the U.S. Federal Trade Commission (FTC) endorsement and disclosure guidelines.
What “affiliate link” means here
Some guides on Pawliqa may contain affiliate links to products, retailers, or tools. When you click an affiliate link and make a qualifying purchase, Pawliqa may earn a small commission. There is no extra cost to you — the price you pay is the same as it would be without our link.
These commissions help keep the site running, pay for image generation and design tools, and let us spend more time on original guides rather than chasing every short-term trend.
Current status
As of the time of writing, Pawliqa is not enrolled in any affiliate program. No guides currently published on this site contain affiliate or commission-based links. This page exists ahead of time, so the disclosure is in place before any commercial relationships begin.
If that changes, this page will be updated to list the active programs, and any guide containing affiliate links will indicate so clearly.
Programs we may join in the future
When affiliate relationships are added, they’re likely to fall into a few standard categories:
- General retailer programs — for example, Amazon Associates, when we link to dog products on a retailer.
- Pet and dog-supply retailer programs — direct affiliate programs from pet and dog-supply retailers, or networks such as ShareASale, Awin, Impact, or CJ Affiliate that aggregate them.
- Creator networks — for example, LTK / RewardStyle, where relevant.
- Direct brand partnerships — only when the brand and product are a real fit for the topic.
If we add any of these, this disclosure will be updated with the current list before the first affiliate link goes live.
How affiliate relationships affect what we write
They don’t change our editorial standards. Whether a product is mentioned in a guide is decided based on whether it actually helps a dog or their owner, whether it’s reasonably priced, and whether a typical reader could realistically use it. Our recommendations are editorial, not paid placements. We don’t write a guide *because* a product pays well, and we don’t quietly upgrade a recommendation because of commission rates.
If a piece is sponsored, gifted, or otherwise paid for by a brand (not just affiliate-linked), that relationship will be disclosed clearly at the top of the guide — not buried at the bottom — so you can read with full context.
Cookies and tracking
When you click an affiliate link, the destination retailer may place a cookie on your device to track whether you complete a purchase. This is how the commission system works and is standard across affiliate programs. We don’t see your personal purchase details — we only see aggregate commission reports.
For details on what we collect directly on this site (including analytics cookies), see our Privacy Policy.
A reasonable reminder
You should always make purchasing decisions based on your own needs, budget, and your dog’s size, breed, age, and temperament. A collar, crate, toy, or grooming tool that works for one dog may not be the right fit for yours.
Questions
If you have a question about a specific link, sponsorship, or disclosure, email [email protected]. We’ll respond within 2–3 business days.